Your Social Media Agency Strategy: How To Market In 2020
If you’re running a business in 2020, you need to do two things. The first is you need to market that business (ideally using a social media agency), or no one is going to know about it and no one is going to buy from you. Secondly, you need to use social media to do it. In the past, the idea of having a social media account for a business might have sounded strange, but if you look around today, you’ll see that there are thousands of them, each one helping the business owners behind it to become more noticed and more well-known.
Once you have set up your social media page or account for your business, you’re going to need to put a social media strategy in place. If you don’t take the time to plan the kind of content you’re going to post and a schedule to post it, you’ll come across a number of different problems such as running out of material, not posting when you should, and limiting your reach. Read on to find out how to develop a working social media strategy for 2020 for your business. If you’re still unsure, the best thing you can do is talk to the experts at a social media marketing agency who will be able to do the hard work for you.
Before you can do anything about your social media marketing strategy, you need to know exactly what you’re hoping to achieve when it comes to your social media marketing. You should have an end result in mind so that, no matter what you do, you can work towards it. Being able to make decisions that reflect the direction you want to go in is crucial. These goals could include:
- Better brand awareness
- More sales
- More engagement with customers
- Testing product ideas
Once you know what you want to get out of your Facebook, Twitter, or Instagram accounts, you can get in touch with social media marketing companies for further advice.
Know Your Target Audience
Once you know what you want, you need to know who to market to. The great thing about social media -and having a social media agency on board – is that you can tailor your posts and ads to a specific type of person. You can do this with the content you post, especially the tone of the posts and the images or videos you use, but if you choose to pay to have your posts seen by more people, you can set up exactly who those people are. Options include using age, gender, location, and likes and dislikes to provide you with the ideal audience to target.
This is ideal since your marketing budget is going to stretch much further, but you must know who you are meant to be targeting, and this is going to involve market research to be conducted before you start advertising on social media. There are so many social media marketing benefits that you should be able to do well in this regard.
Check Out The Competition
It might be tempting to ignore your competition entirely and focus solely on what you are doing. Although this might be more comfortable, it’s not the wisest of plans. It’s true you won’t be able to see the special deals and excellent products and undercutting techniques that your competition are using and that can feel a little like ‘ignorance is bliss’, but by not checking these things out, you’ll never know how to launch your counter-attack, and your social media agency won’t know where to start.
You need to know what your competition is doing so that you can do something different and ensure your business is the one that stands out. You might not like it, but it’s the best way to get ahead. And you can use social media to do it.
Sign up to their page and check out their posts. How are they doing what they’re doing? Is it getting good engagement? Are the posts interesting and the ads enticing? If yes, you know what kind of thing works. If no, you know you can avoid their way of working. It’s a useful way to give yourself the advantage.
Don’t feel guilty about doing this; they’ll be doing it to you too.
The most important element of social media marketing is the engagement you get from potential customers and loyal fans. The more engagement there is, the more people will see your post organically, so you’ll save money and you will get a bigger following, which should, if you market in the right way, give you more sales and a bigger profit.
Ideally, in order to create engagement, you need to create posts that stick to the theme of what you are selling, posts that ask questions are also good, and make then stand out too – bright colours and interesting text is always going to help. And above all, answer your public. If someone makes a comment on a post or asks a question, make sure you respond. This will show you are a real person, that you care about your customers, and that you know what you’re talking about when it comes to your business.