Get high quality leads for your business using Facebook Ads

Book a Call

Facebook Advertising For Small Business

Mistakes To Avoid When Using Facebook Advertising for Small Business

Facebook advertising for small business in Milton Keynes is crucial; it’s one of the very best ways to get in front of the most people for the best price and quickly too. Yet there are mistakes that can easily be made, and when these mistakes are made, that advertising is worthless, and any money you have spent is wasted. Read on to find out what some of these big mistakes are so you can avoid them wherever possible.

Too Wide A Reach

You might think that it’s a good thing to have a wide reach with your Facebook advertising. However, if that reach is too wide, you are going to be advertising to people who aren’t interested in your business at all, and who don’t need whatever it is you are going to sell. This means you are wasting your budget, and potentially alienating people in the process.

Ideally, your Facebook advertising for small business needs to reach just those who are most likely to buy from you, and that means setting a limit on who sees your ads, where they see it, and what you want them to do once they have.

Boring Content

Another mistake that it’s easy to make on Facebook when you are posting about your business is boring content. You might not think it’s boring; in fact, you will probably think it’s interesting or you wouldn’t have posted it. However, you need to think about your customers and anyone else who is reading this content you have created. How are they going to think about it? Will it appeal to them? Is it something they need to know? Will it help them? Will it make them buy from you, or get in touch?

Whenever you are creating content, you need to be thinking about it from the point of view of your ideal customer. Just because something makes sense to you, it might not make sense to anyone else; check first.

Not Using An Agency

A huge mistake that many small businesses make in relation to their Facebook advertising is trying to do it all themselves. There are many reasons why this isn’t a good idea, including the fact that you are losing time in other areas of your business, you don’t have the expertise to get it right, or you get bored and aren’t consistent in when you post and what you post.

Because of this, you can put potential customers off using you.

Engaging a professional, expert agency to create content and create a social media marketing strategy is a worthwhile investment.



Kev Sparks | Founder - Big Voice Ltd

Hi, my name is Kev and I’m the owner of Big Voice, thanks for checking us out.

Big Voice is a Facebook Ads and Social Media agency that is driven to help business owners and entrepreneurs achieve their own business goals through the power of both Facebook and Instagram Ads and Social Media Marketing.

We’re not a huge, big name agency and we’re cool with that!

We are however massively dedicated to continually helping business owners and entrepreneurs get more relevant leads, grow their social media channels and build engaged audiences so as they can in turn help their own clients no matter what product, service or offer they are providing.

If you’re a business owner looking for high quality leads and greater exposure from Facebook and Instagram advertising and social media marketing, then you’re in the right place.

You can book a call with us by clicking the button below. We look forward to talking.



Big Voice - Facebook Ads & Social Media Marketing Milton Keynes

Big Voice Ltd is a Social Media Agency that helps small businesses, SMEs and other local companies with social media marketing and Facebook Advertising.


Our Social Media Marketing Includes Profile Optimisation, Creating & Curating Relevant & Branded Content, Scheduling Daily Posts to all channels (FB, IG, TW, LI & GMB), Researching The Best Hashtags For Your Business, Growing Your Social Likes & Followers + Organic Engagement on Relevant Channels


Our Facebook and Instagram Ads Services Includes Persona & Client Profiling, Pixel Tracking, Ad Content Creation, Ad Copy Writing, Audience Profiling & Targeting, Testing, Custom Reporting, Funnel Building, Optimisation & Full Campaign Management


We also support clients with Search Engine Optimisation (SEO) services, Web Development and Google Ads


We pride ourselves on giving value first and always maintaining integrity.

Our core aim is to help your business grow its awareness, trust and revenue within your target market and audience.

Anything less than that is just fluff 🙂

Get in Touch

Feel like we might be able to help? Please visit our contact page for information on how to connect.



01908 991 056


9:00am – 6:00pm


01908 991 056


9:00am – 6:00pm